01
THE OPPORTUNITY
PUBLISHER → ADXAn impression enters the exchange.
A publisher integration sends an ad request. Its adapter translates the incoming protocol into the shared OpenRTB model.
THE TECHNOLOGY BEHIND THE CONNECTION
Open connections.
Considered engineering.
From an impression opportunity to delivery activity, TinkAds brings together the building blocks of programmatic advertising.
Explore the workflowOPENRTBREAL-TIME BIDDINGTRACKING & REPORTINGDSP + ADX
01 / INSIDE THE CONNECTION
Every impression
has a journey.
A simplified view of the TinkAds programmatic workflow.
02
THE CONNECTION
ADX → DEMANDEligible demand receives the request.
Slot configuration and filtering determine which demand connections are eligible. Requests are dispatched to the relevant buying platforms.
03
THE DECISION
BID → SELECTIONBids are evaluated.
Demand partners respond with bids. The exchange evaluates valid responses and selects the winner according to the configured auction behavior.
04
THE DELIVERY
ADX → PUBLISHERThe response connects back to the publisher.
The winning creative and relevant tracking information are formatted for the publisher integration.
05
THE FEEDBACK
ACTIVITY → REPORTSActivity becomes visible.
Notice and tracking handlers record supported events. Aggregated reports provide a view of request, bid and delivery activity.
02 / SHARED FOUNDATIONS
Connected systems.
Defined responsibilities.
Different components, built to work together.
Exchange engine
Publisher adapters, demand dispatch, auction evaluation and response handling connect the two sides of a transaction.
TINKADS ADXBuying engine
Campaign selection considers targeting, budget, frequency and creative compatibility before building a bid response.
TINKADS DSPOperations console
Campaigns, creatives, media slots, connection settings and reports are brought together for day-to-day operations.
TINKADS CONSOLE03 / A FEW GOOD QUESTIONS
Get to know
the connection.
How can my platform integrate?
Start by sharing your role, protocol and supported ad formats. The team will review the fit and agree on request, response, tracking and testing requirements with you.
Which ad formats are supported?
The platform includes banner, native and video handling. End-to-end availability depends on the specific publisher, demand adapter and connected inventory, and is confirmed during integration.
Can I connect an existing DSP?
Yes. Demand-side integration is a partnership path for TinkAds ADX. Share your protocol documentation, inventory needs and target markets to begin a technical review.
How do we start a technical review?
Email lihongyu@tinkads.com or use our contact page to prepare an introduction. Include your company, partnership type and any integration documentation you can share.
LET’S TALK THROUGH THE DETAILS.